Welcome to DATA 9 and to the first issue of this new year.

We start 2010 with news of our recent work with Aston Martin for whom we have successfully delivered their first dedicated merchandising outlet at the Nürburgring in Germany. This was an exciting and challenging project and we are delighted to be working with this iconic British company.

2010 also marks an important milestone for the company — our new website is complete and will be formally launched in our next newsletter in the near future. The new-look site will be much easier to navigate and will provide a wide range of information that is up-to-date and easy to access, including recent projects and latest news.

During this year we celebrate our 20-year anniversary working with one of the UK’s most stylish children’s and ladies fashion retailers. In one of our future issues we will bring you news of some of the latest projects and highlighting how this enduring relationship has gone from strength-to-strength.

On the retail front, generally, recent data would seem to suggest that the economy is starting to thaw from the grip of recession and at Datum we are looking forward to a positive and productive year, with some exciting projects in the pipeline.

In my continuing role as editor of DATA I very much look forward to your feedback on this newsletter and on any aspects of our service.

David Round
Business Development Director
dround@datum-international.co.uk

When Aston Martin planned its first dedicated merchandising outlet — the "Aston Martin Store Nürburgring" — they approached Datum with the challenging task of developing the concept design through to manufacturing a range of merchandise fittings and display cases

The store is located in the heart of the "Grand Ring Boulevard" where there are more than 20 retail outlets dedicated to car brands and motor sport.

The first official Aston Martin outlet is quite diverse, from fashion items for men, women or children to accessories, luxury gifts, the Aston Martin 007 range and even the Aston Martin Racing team wear.

The showroom finishes include a white resin floor, travertine-clad brand wall with feature ceilings and specialist lighting. The merchandise is displayed in an impressive range of bespoke display fixtures that are all finished in a highly polished white gloss lacquer, finished in Datum's own spray shop to achieve the same high gloss finish as polyester lacquer. The range of units includes glass vitrines on timber bases, display bases with concealed storage, display plinths and three 4-metre long cantilevered display's for the exclusive Aston Martin clothing range.

The collaboration between Aston Martin and Datum resulted in the successful delivery of a very challenging project and has led to Datum supplying joinery display fixtures for Aston Martin's showrooms from London to Beijing, Prague to Taipei.

Recent Clients

Accenture

Aston Martin

Bentheim

Bryce Aime

Christie's

Citibank

Fraser Randall

Glen Grant

Hackett London

Imagination

M Worldwide

Marie Chantal

Monsoon

Museum of London

Penhaligon's

Royal College of Music

The Roman Baths

Datum
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